FIGHTING FIRE WITH HOPE: MOOSEHEAD RALLIES BEHIND BELOVED PEI COMMUNITY SPORTS CENTRE

Brewery will donate $1 for every case of beer sold in PEI to help rebuild the Tyne Valley Community Sports Centre following December fire

Moosehead Breweries announced today that they will donate one dollar from every case of Moosehead beer sold in Prince Edward Island at PEI Liquor Retail Outlets to support the rebuilding of the Tyne Valley Community Sports Centre. The effort is intended to help kickstart the public donation drive launched by the people of Tyne Valley following the Centre’s devastating fire on December 29. Moosehead is the official beer sponsor of Tyne Valley’s Oyster Festival & Rock the Boat Music Festival, two major annual events at the facility.

“We join the people of Tyne Valley in mourning this heartbreaking loss. The centre was more than a skating rink - it was home to countless community events and provided a real gathering place for people from Tyne Valley and beyond,” said Socke MacDonald, Territory Manager, PEI, Moosehead Breweries.

“In our own history, Moosehead has experienced devastating fires at our breweries on two occasions,” said Andrew Oland, President, Moosehead Breweries. “We understand the impact of these catastrophic events and are proud to lend our support.”

From January 20 to February 29, 2020, one dollar from every case of Moosehead beer sold at any PEI Liquor Retail Outlet will be donated to the Tyne Valley Community Sports Centre’s GoFundMe fundraiser, to a maximum of $20,000. Donations will be made from the purchase of any case (6-packs or larger) of Moosehead Lager, Moosehead Light, Moosehead Pale Ale, Moosehead Premium Dry, Moosehead Radler or Alpine.

The Tyne Valley Community Sports Centre was built in 1964 and renovated in 2000. The rink’s insurance will not cover the total amount required to rebuild the facility, which prompted the community to establish its GoFundMe fundraising campaign. Donations to the campaign can be made by visiting rallyforthevalley2020.ca

For more information visit: www.moosehead.ca/blog/moosehead-rallies-behind-community

Moosehead Breweries is Canada’s oldest independent brewer. Founded in 1867, the same year as Canada, the brewery is privately owned and operated by the sixth generation of the Oland family.

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