JAMES READY MADE CARGO PANTS THAT HOLD 24 BEERS. YES, THEY’RE CALLED CARGO PINTS.

May 4, 2022 [Saint John, New Brunswick] - It’s not a pant, it’s a lifestyle. Canada’s no-nonsense beer has taken notes - and measurements - and created the wardrobe staple we never knew we needed. James Ready Cargo Pints are cargo pants that can hold - and keep chilled - 24 cans of beer, making them the perfect pair to wear for May 2-4 long weekend celebrations. 

A limited number of pairs are now available on cargopints.ca, retailing naturally for $124. Or fans can try their luck at @jamesreadyofficial on Instagram, tagging up to 23 of their closest friends for a chance to win their very own pair. 

Designed by Tania Martins of Toronto-based label Markoo and styled by Kate Day of Toronto’s Liberty Wardrobe, this multi-functioning pant is as much high comfort as it is hypebeast; with insulated lining in the pockets to keep beers cold, a military-grade belt buckle (possibly the hardest working belt buckle of all time?) and enough pockets to hold 24 ice-cold beers with industrial zippers for easy sip and zip storage. ​

James Ready Cargo Pints were developed by Conflict, the creative agency for JR’s parent company, Moosehead Breweries.

“Like James Ready, cargo pants are practical, reliable and just right in pretty much any scenario. We just needed to give them a JR spin” says Niall Kelly, Partner & Creative Director, Conflict. “Cargo Pints make it easy for you to bring the party with you wherever you go this summer - finally, you and your crew never need to be more than an arms length away from your next James Ready beer.”

Craft PR is the pants’ publicist, providing PR support on the campaign. Photography captured by Norman Wong.

Ready to put your pints on one leg at a time? Entry to win a pair of JR Cargo Pints will be open at @jamesreadyofficial on Instagram. The contest runs from May 10-13, 2022, and is open to Canadian residents (excluding Quebec) of legal drinking age.

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About James Ready

For more than 100 years, James Ready has been brewing up affordable and easy-to-drink beer with a straightforward flavour. We like to keep things chill and chilled, helping Canadians focus on what they need and forget about what they don’t. We’re not fancy. We’re just right.

James Ready is owned by Moosehead Breweries, Canada’s oldest and largest independent brewery.

About Conflict

Conflict is an independent strategy, design, and advertising agency that builds new brands from the ground up and helps established brands grow stronger.