MOOSEHEAD EXPANDS PORTFOLIO WITH LAUNCH OF SMALL BATCH INNOVATIONS AT RETAIL

New brews offer Canadians outside of Saint John their first taste of Moosehead’s Small Batch Brewery

[Saint John, NB] - Just months after the opening of Moosehead’s Small Batch Brewery and Tap Room, the brewery’s new small batch beers will begin rolling out across Canada. Moosehead will release five brand new brews at retail and bar establishments.

Brewed using the brewery’s brand new 20-barrel brewing system and 3-barrel pilot system, the new collection includes two Heritage Series beers, inspired by recipes pulled from Moosehead’s archives, and three Canadian Home Grown Series beers that pay tribute to Moosehead’s Canadian heritage.

“At our Small Batch Brewery, we like to say that every brew tells a story. And that couldn’t be more true in this first collection of beers that we’ve brewed - each of which celebrates 151 incredible years of Canadian brewing in unique ways,” said David Pearn, Innovation Brewer, Moosehead. “The response to these new brews at our Small Batch Tap Room has been incredible and we can’t wait for the rest of the country to try them.”

The full collection includes:

London Stout – Export Stout | Heritage Series

Moosehead’s classic London Stout, first brewed in 1929, is creamy and full-bodied, with notes of freshly roasted coffee and dark chocolate [40 IBUs, 5.5% ABV]

  • Available on premise: Ontario, New Brunswick, Nova Scotia and Newfoundland
  • Available in retail: Manitoba, Saskatchewan, Alberta, PEI, Nova Scotia, New Brunswick, Newfoundland, Ontario and BC

Sugar Bush – Black Lager | Canadian Home Grown Series (limited time only)

This deliciously robust black lager features notes of coffee and chocolate infused with pure Quebec maple syrup, offering a slightly sweet finish [25 IBUs,  5.5% ABV]

  • Available on premise: Manitoba, Saskatchewan, Ontario, New Brunswick, Nova Scotia, Newfoundland
  • Available in retail: Alberta, BC, New Brunswick, PEI, Newfoundland

Ten Penny – Stock Ale | Heritage Series

First brewed in 1934, Ten Penny Stock Ale is a Moosehead classic. This light, well-balanced amber ale has a modest hop flavour [25 IBUs, 5.2% ABV]

  • Available on premise: New Brunswick, Nova Scotia, Newfoundland
  • Available in retail: New Brunswick, PEI, Nova Scotia, Newfoundland

Stone Fruit - White IPA | Canadian Home Grown Series (limited time only)

This Stone Fruit White IPA is a Belgian witbier brewed in the IPA style. The addition of apricots sourced from British Columbia creates a refreshing, well-balanced beer that’s floral and fruity with a slightly tart finish [40 IBUs, 6.2% ABV]

  • Available on premise: New Brunswick, Nova Scotia, Newfoundland
  • Available in retail: New Brunswick, Newfoundland

Mountain Spruce  – Golden Ale | Canadian Home Grown Series (limited time only)

Fresh spruce tips gathered in New Brunswick are brewed with piney aromatic hops to produce a beer that delivers a light citrus flavour with conifer notes, delivering an authentic Canadian pale ale experience [20 IBUs, 4.5% ABV]

  • Available on premise: New Brunswick, Nova Scotia, Newfoundlan

  • Available in retail: New Brunswick, Newfoundland

Moosehead’s new Small Batch Brewery is located at the company’s historic West Side brewery at 89 Main Street West in Saint John. To book tours and stay up-to-date on information related to the Small Batch Brewery, visit moosehead.ca.

 

Moosehead is Canada’s oldest and largest independent brewery. In 2017, the company celebrated its 150th anniversary of operation.

                                                                                       - 30 -

For more information:
Angela Maxwell, Craft Public Relations
angela@craftpublicrelations.com | 416-702-6243