MOOSEHEAD JOINS 1,400 BREWERIES ACROSS NORTH AMERICA BREWING SIERRA NEVADA RESILIENCE BUTTE COUNTY PROUD IPA

100% of proceeds will be donated to the Camp Fire Relief Fund, rebuilding communities affected by the California wildfire

On February 8, Moosehead’s Small Batch Brewery will begin pouring a very special beer. Moosehead is joining a roster of more than 1,400 breweries across North America who’ve signed up to brew and sell Sierra Nevada’s Resilience Butte County Proud IPA. Moosehead is one of only seven participating Canadian breweries, and the only brewery east of Ontario to brew the limited edition IPA. All proceeds from Sierra Nevada’s Resilience IPA will help those affected by the most destructive wildfire in California’s history.

“There’s an incredible solidarity among brewers - and this collective effort really highlights the community spirit that exists in our industry. We’re proud to be brewing this IPA in support of our friends at Sierra Nevada and all of those impacted by the devastating wildfires in California,” said Trevor Grant, VP Sales and Marketing, Moosehead Breweries. “Moosehead has a long history of surviving the odds; two major fires and complete devastation in the Halifax Explosion; so of course we’re stepping up to help our friends facing similar challenges.”

In November 2018, Camp Fire burned through more than 153,000 acres, killing at least 85 people and destroying over 13,000 homes in Northern California. Sierra Nevada Brewing Company, located in Chico, California, where the fire originated, launched the Camp Fire Relief Fund as a fundraiser, inviting other breweries to support them by brewing the same IPA and donating their proceeds.

Moosehead will offer Sierra Nevada’s Resilience Butte County Proud IPA for purchase in tasting glasses, pints or to take home in a growler. Resilience is a dry hopped IPA with a strong piney and citrus aroma. The flavour from Centennial and Cascade hops blends seamlessly with the sweetness from the malt in this 6.7% ABV and 70 IBU beer. Patrons are invited to visit the Small Batch Brewery on February 8 from 6-9 PM to enjoy the first tasting of the beer alongside live music.

Moosehead’s Small Batch Brewery and Tap Room are located at the company’s historic West Side brewery at 89 Main Street West in Saint John, New Brunswick. To stay up-to-date on information related to the Small Batch Brewery, visit moosehead.ca.

Moosehead Breweries is Canada’s oldest independent brewer. Founded in 1867, the same year as Canada, the brewery is still privately owned and operated by the Oland family after six generations.

Founded by Ken Grossman in Chico, California, Sierra Nevada is now among the top three Craft Breweries in the United States. Sierra Nevada pioneered ultra-hoppy ales, sustainable brewing practices and an enviable dry-hopping mechanism called the hop torpedo. Read more on the Sierra Nevada Camp Fire Relief Fund here.

 

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For more information:
Angela Maxwell, Craft Public Relations
angela@craftpublicrelations.com | 416-702-6243