MOOSEHEAD RADLER INTRODUCES THE FRUIT WEDGE, AND IT’S TEE-RIFIC

July 11, 2023 [Saint John, New Brunswick] - A sand wedge can get you out of a nasty sand trap. A pitching wedge can help you out of the deepest rough. And now, thanks to Moosehead Radler, golfers have a solution for even the toughest thirst traps: The Fruit Wedge. This unique addition to any golf bag, just launched by the brand, will conveniently hold - and keep chilled! - six short cans of the juice-infused Moosehead Radler.

“We know that golfers are always on the lookout for technical innovations to improve their game,” says, Karen Cousins, Director of Marketing, Moosehead Breweries. “Hours of research and development have led to this ingenious new club designed to maximize refreshment on every hole – keeping your beer cart beverages cold. This is the secret weapon every player has been waiting for.”

The Fruit Wedge is now available for purchase on mooseheadbeershop.ca for $16.99 (Moosehead Radler cans sold separately at golf courses across Canada) and at participating liquor stores in New Brunswick, Nova Scotia, Prince Edward Island, Ontario, Quebec, Alberta, and British Columbia. 

The Fruit Wedge concept and the supporting marketing campaign was developed by Conflict, the brewery’s creative AOR.

“Rebranding a simple cooler sleeve as the season’s must-have new club felt like a fun way to make Moosehead Radler an important part of a round of 18,” explains Niall Kelly, Creative Director, Conflict. “We’ve turned what could have been a basic trade program giveaway into a positive brand expression that reminds people that Radler is the most refreshing drink to have after any summer activity.”

Moosehead Radler combines Moosehead’s award-winning lager recipe with hits of natural grapefruit, grape, and lemon juices to round out a truly unique taste profile. Developed with 15% real juice and brewed to 4% alcohol by volume, Moosehead Radler offers more kick than its radler counterparts.

Media Experts provided paid media support on the campaign. PR is being handled by Craft Public Relations.

About Moosehead Breweries
​Moosehead has been led by the Oland family since 1867, making us the last major brewery in Canada still owned by Canadians. Our 156 year history is as rich as the flavour of our beer. Today we exist to reawaken and reward the courage to go after what’s difficult, because we know that obstacles are opportunities to show the world what you’re capable of. 

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