MORE ZESTY THAN THE RESTY, SAY ‘¡HOLA!’ TO MOOSEHEAD CHELADA

Moosehead Breweries introduces a refreshing new beer style

April 12, 2023, [Saint John, New Brunswick] – Is it summer yet? Moosehead Breweries announced the launch of its newest innovation, Moosehead Chelada.

Moosehead Chelada’s recipe was inspired by the refreshing flavours of the classic Mexican Chelada, and is made with just a squeeze of lime, a dash of salt, and a 4% ABV light lager. The result? A fun, invigorating ‘sip with zip’ flavour experience that is sure to become a sessionable summer staple.

“When life gives you limes, there's nothing better to do than squeeze them into your beer on a hot day,” says Elizabeth Harroun, Senior Marketing Manager, Moosehead Breweries. “And that’s exactly what we did with this unique new beer style - every can is like a trip to the beach, and I guarantee it will become your go-to drink this summer.”

Moosehead Chelada can be enjoyed over ice in a salt-rimmed glass. It’s now available across Canada in both 6x473mL and 12x355mL can packs.

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For more information:

Erika Johnson

Craft Public Relations

About Moosehead Breweries

Moosehead has been led by the Oland family since 1867, making us the last major brewery in Canada still owned by Canadians. Our 155 year history is as rich as the flavour of our beer. Today we exist to reawaken and reward the courage to go after what’s difficult, because we know that obstacles are opportunities to show the world what you’re capable of.

 

 

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